Return To 1990

Chapter 793

Back at the company, Du Guoying told Lu Feng what had happened today. Lu Feng didn't expect that the world had undergone earth shaking changes in most of the day.

Kevin sat aside and learned that Lu Feng really wanted to use the sales channel for Nokia. He sighed and said, "President Lu, I know that girl is very beautiful, but I still hope you can separate your personal feelings from the company."

"Being tied up with Nokia is a business that will never lose money. Now we need a foreign-funded company with deep technical heritage to endorse. Besides, when did I do a business that loses money?" Lu Feng looked at Kevin and said, "besides, they sell well. Once we use our channels, the lifeline will be in my hands."

"People will certainly build their own sales channels." Kevin thought Lu Feng's idea was too simple and said: "Their products will increase the cost of sales channels, which is borne by Jiafeng electronics. They can't sell well. If you get stuck, people simply quit. If they sell well, it will take time. Three years? Five years? These time are not enough for them to build their own sales channels?"

Three years, five years?

Lu Feng smiled. If Nokia is still stuck by itself three or five years later, it's a great advantage. How much bamboo do you have to knock it.

"It won't take that long to see the results this year, and we will have a deep communication with Nokia!" Lu Feng said confidently.

"But as far as I know, the company has just been broken up and is going bankrupt," Du Guoying whispered.

"Believe in miracles! Let's not talk about these. Continue to send me the things photographed by those reporters today, and keep the heat and topic." Lu Feng closed the folder in front of him and said to Du Guoying: "The market is such a market. Don't think it's cruel now. The cruel scene has just begun. You just said price reduction competition. I tell you, price reduction has just begun!"

"The preferential price of waveguide should be about two thousand six. The price is almost the same as our price. It will be direct competition when it goes public the day after tomorrow." Du Guoying worried: "I talked to President Liu today. Do you want to miss the price?"

"At this price, we don't participate in the price war. We toss so much just to avoid the price war, do a good job in offline advertising, and carry out marketing according to their own characteristics." Lu Feng ordered and asked Du Guoying, "how many people are there in the marketing department now?"

"There are more than 70, which have formed major departments, but talents still need time. Recently, I have been busy selecting people from the talent reserve center," Du Guoying replied.

"I'll have a meeting with President Wei later to talk about the talent reserve center. Kevin, the international department can also find more interns from the reserve center. Many top students are very obsessed with foreign countries." Lu Feng ordered.

Kevin smiled and didn't speak. The day after tomorrow, he will officially go public. He wants to see how Lu Feng lost this man. At the beginning, it was agreed to go public.

................

Motorola's booming sales have put pressure on the whole industry. Watanabe has got the report in his hand. With the submission of the report, he handed over a satisfactory answer after he took office.

For him, it is not only to crush Lu Feng, but also to take the face of his old Roma group. The sales and market share are soaring not only in the mainland, but also in Greater China such as Singapore, Thailand and South Korea.

The news of Lu Feng and Elmi was broadcast on TV. They were completely angry. Looking at the report on TV, Watanabe sneered and said, "it's just a clown. I see what you can do behind you? This will be a disaster in your life."

Every elder always has an unspeakable sense of superiority in the face of young people. He just wants to teach young people a lesson. Watanabe wants to give Lu Feng a solid meal and let him know who owns the world. We should learn to respect and understand what position we occupy in the whole social structure. In short, it is class!

With the tip of the Wall Street pyramid, it spreads downward, layer by layer!

In Watanabe's eyes, Jiaxun pager has been stillborn. Under such circumstances, it is basically impossible for a new brand to grow up.

Not only does he think Lu Feng has reached a dead end, but also people with a little insight in the world think so. The story of Lu Feng and Elmi was also published in a small corner of the Wall Street Journal.

This kind of news between the cracks generally won't attract people's attention, but a president of Goldman Sachs noticed it and found a lot of information about Lu Feng. After reading these materials, he defined Lu Feng in two words, madman!

He was very interested in Lu Feng, especially in investing in such a madman. He decided to talk to Mr. Feng. When he called, the man told himself: "Hello, I'm Eddie Lambert from Goldman Sachs!"

They talked happily. Lambert thought Jiafeng electronics would not succeed this time. They bet a dollar. At the same time, they were particularly happy about Lu Feng's teasing Buffett. After all, on Wall Street, many people often compare the two together.

From 0:00 PM, Jiaxun pager advertisement was officially launched, and the broadcasting frequency was similar to that of Motorola's advertisement.

The next morning, people turned on the TV and saw this strange advertisement for the first time. Because there was a red to purple Andy Lau in the advertisement, everyone would look more.

However, the advertisement is accompanied by piano music. The characters inside are dancing like ghosts and cramps. The picture is gray mixed with bright background color. It is difficult to pay attention to this color, which is as eye-catching as red letters on a blue background.

Andy Lau in the advertisement is very handsome, playing cool and showing his pager. With the ending, a man in his forties muttered, "what the hell?"

"I think it's very good!" said a young man in his late twenties.

"What a fart, is that a thing? Now this TV plays some nutritious things." the man said, changed the channel and continued to watch some morning news.

Although the young man didn't protest in his mouth, he didn't agree in his heart. The more adults don't like things, the more they like them. Moreover, the weird posture has an unspeakable coolness. Anyway, it makes him feel that if he is like this, he will certainly become the most beautiful cub in the crowd!

This scene appeared in many families. Adults generally believe that this advertisement is not a thing, but young people feel very rebellious. It's like finding an outlet to fight with adults.

Good or bad is not important. What is important is that young people see different colors and find a point to distinguish themselves from adults. As long as they can show themselves, they feel good. As for art, they don't understand it.

On the morning of the 14th, Lu Feng had breakfast. A group of executives sat there and watched the advertisement broadcast on TV. Behind the good news advertisement was Motorola. After reading it, they were silent.

"Er... Very good!" Zhu Lidong can only give such an evaluation.

Even Du Guoying felt that there were fewer words in it. It was better to put the price on what factory produced, so as to attract more potential users, but he dared not tell Lu Feng.

Kevin looked at the TV and couldn't eat. He put down his chopsticks and said, "it's too abrupt. There are so many advertisements. This one looks dazzling!"

"Dazzling?" Lu Feng looked at him and smiled and said, "dazzling is right. So many colors collide with gray, which is to make people remember that there are two kinds of advertising for the first time. One is advertising, and the other is to inform potential users that we are the first!"

"Very good, let's see the effect!" Wei Yandan gave an evaluation, focusing on the actual effect.

Obviously, Lu Feng broke everyone's traditional impression of advertising in this era. They were very uncomfortable and subconsciously felt that this was not the advertisement they imagined.

Lu Feng was relieved to inquire about the preparation of goods through various channels to ensure that the goods arrived at the store and sold on time.

"Why doesn't this newspaper report us except the ones we asked for?" Lu Feng looked at the newspaper and wondered.

"Mr. Lu, these things are just a few days' atmosphere. We won't chase for lace news like Xiangjiang." Zhu Lidong thought, "the overall social atmosphere is still serious and lively. Lace magazines will send some, but it's useless."

"No, we can't disappear in the headlines. Today we don't look for newspaper media, but for TV interviews!" Lu Feng looked at the newspaper. It hasn't been listed yet. How can the heat go on?

Lu Feng was busy with publicity, and his companies were also crazy. Especially in the stores, banners were pulled up, and the fonts on the wall were everywhere. One of the dealers was fined a sum of money for painting skeletons on the street, which was noisy in the local area.

Tricycles went through the streets to publicize, and local stations also started advertising bombing!

Ordinary people don't know much about brand-new brands and products. Most of them watch these hot disturbances. If they really want to pay for them, they don't necessarily want to pay.

Such a situation is extremely dangerous for a new brand!

At ten o'clock in the morning, Lu Feng was interviewed by Shenzhen TV. They sat at a small table. The host was an intellectual beauty with glasses. Looking at Lu Feng, they asked, "what does the good news pager mean to you?"

"Not for me, but for the domestic industry, it means that there are domestic products and we have our own things." Lu Feng said in a deep voice.

"But you bought your technology!" the other asked.

"What I bought is mine. I bought vegetables and went home. That dish is mine!"

"Are you afraid? When facing those enterprises, such a big technology gap and you are a brand-new brand, will you be unable to sleep?" asked the hostess.

"No, we have confidence. Confidence comes from our technical background and confidence in the market!" Lu Feng replied.

"But Motorola's sales volume has reached a new high, and the market has chosen it. I remember the CEO of Motorola said that good news pagers are not worthy to compete with them in any aspect. How do you understand this sentence?" the host asked expressionless.

Lu Feng was suddenly furious. He picked up the tea bowl on the table and threw it on the ground. He shouted, "it won't be long before we let it get out of the mainland market!!"