Return To 1990

Chapter 268

This pricing strategy and sensitivity to the market surprised everyone. Imagine Lu Feng's speech at the electronic conference.

Unexpectedly, it's an embroidered pillow. It's useless!

When we talked about this on the phone, we could only laugh. At the end of the river, several competitors who had been nervous were relieved at the moment.

"Mr. Jiao, you still think highly of him. I've already seen that he has no ability. He just depends on blowing. This man is really good for nothing except being smart."

Jiao enfan smiled very relaxed and said to the phone, "I still collected a lot of his data. The establishment of Jiamei food is a miracle. Why not worry? Now it seems that I think too much. In fact, most people's success is luck."

"Just sleep at ease. There are too many people like this. They were born in the sky and disappeared the next second. Do you know fan libing, who made Caramel three or four years ago?"

"I seem to have heard of it!"

"He just rose up overnight and became complacent. He later went to the coastal areas to invest and lost all his money. He owed a lot of debt and committed suicide last winter, so Lu Feng is just the next fan libing."

"People's hearts are not enough for snakes to swallow elephants. If he doesn't invest in electronics, he may be rich for a lifetime." Jiao enfan sighed slightly: "well, I'll rest and observe for two days."

"What else to observe? This pricing, this product, has sentenced Lu Feng to death!"

"It wasn't me. It was president an of TCL who called me and said that he was a cautious man."

It's already more than 12:00 p.m. and the telephone traffic is still continuous. Jiao enfan is particularly relieved of Jiafeng electronics factory, but other veteran oil men don't think so. They think that as long as the factory hasn't gone bankrupt, there will be a chance to turn over.

Lu Feng didn't sleep either. He sat in his office and looked through the forms. There were about one million people in the city. Yesterday, 27 sales points were established one day. According to this speed, the sales points between villages and towns can be covered in the next two days.

"Without internet communication, this kind of vulnerability marketing is really difficult!" Lu Feng murmured with his hand over his forehead.

In fact, what he wants to do is just a kind of vulnerability marketing in future generations. He will pass the preferential conditions to users in the form of vulnerability loss, so that users will tell each other and buy madly if they think they have taken advantage of them.

In the Internet age, there are professional groups that collect wool. They can drive the ordinary people just by mobilizing them. However, in this case, they need to be the first to eat crabs.

The key is that the price is really high, so high that ordinary people turn around and walk away.

"Need a fool!"

At one o'clock in the evening, Lu Feng lay in bed and fell asleep.

Early the next morning, the local news newspapers completely fried the pot. Some newspapers such as morning news, Minsheng daily and life Morning Post focused on a report on wipda.

The ill fated electronics factory is in trial production, and wipda sells zero on the first day!

Why is it so difficult? Can wipda face up to the market, face itself and find the right positioning, otherwise the electronics factory will repeat the mistakes of that year!

The price is high and the size is small. It is difficult to cover up the domestic taste by approving foreign leather. The TV market presents abnormal development and competition!

Most of them are critical voices. One of the third rate newspapers has a very eye-catching headline, which reads: the situation of wipda today is that his boss can't recognize himself. After taking shit luck, he thinks he has superhuman ability.

There were all kinds of sarcasm in the content. He almost scolded directly. Lu Feng sat at his desk and drank a mouthful of soybean milk, threw the newspaper on the table and said, "I don't know anything else. This article must have cost money."

Sitting there, Zhang Fengxia and Zhu Lidong are speechless. Now it's not important. The important thing is to sell the goods.

"I shouldn't say anything about the market, but I still think your method is not quite right this time. People can't be too confident. Everyone has shortcomings," Zhang Fengxia said tactfully.

"That's what you mean!" Lu Feng put a newspaper in front of her and pointed to the four big words' the river is full of talent '.

"No, don't think about it. Color TV is a big item. Everyone doesn't watch a lot of TV. Moreover, they will inquire about the quality with those who bought color TV. Its market operation rules are different from food."

Zhu Lidong nodded secretly and agreed very much. The root cause of this dilemma is pricing.

Lu Feng knows what they mean better than anyone, but if you want to impact the local market in a short time, you must use this means. Once the market price is set to 3500, the sales will be very good.

The problem is that the growth will be very slow, and a lot of advertising needs to be invested. This method is like climbing a mountain, step by step, while Lu Feng now uses an elevator.

"Do as I say first. The people in the marketing department still go to the front line. Take the initiative and bring customers in. Understand?" Lu Feng ordered.

Zhu Lidong was helpless, but he could only nod and promise. Once the 50 million start-up funds were burned out, there was really nothing left.

Zhang Fengxia sat there and thought, Zhu Lidong is a new comer. After staying with him for so long, she is more like his secretary. She is unlikely to listen. She wanted to call Gao Zhiwei and let him talk to Lu Feng.

The telephone on the desk rang, and Lu Feng answered the telephone; "Who?"

"Good morning, Mr. Lu!" Jiao enfan's laughter came from the other end of the phone: "get up so early? Didn't you sleep all night? Not sleeping is not the way. People's ability won't change because they don't sleep."

"It's Mr. Jiao. Are you still alive? I heard that a man with the same name as you went out and was killed by a car a few days ago. I thought it was you. Mr. Jiao, remember to look at the car more recently. I'm really worried about you. The domestic traffic is so chaotic now." Lu Feng said with a telephone.

Jiao enfan on the other end of the phone turned green. He had never seen such a vicious curse. He gritted his teeth and said, "what are you arrogant? Don't show your poor tutor and the rustic atmosphere in the small city in front of me. I tell you, Jiafeng's defeat is settled. What are you going to fight me?"

"You say defeat has already been decided, is it lost? Who are you? Who is your grandfather has the final say?" Lu Feng did not have a good airway: "really, I never saw you in the eye, and you can compete with me like this, and it is the glory of your life!"

"You! Fuck NIMA, FAK squid..."

Lu Feng hung up the phone directly and said, "now there are many people waiting to see our jokes. Do everything properly, especially in villages and towns. Coupons must be arranged properly. Don't talk too much to agents, okay?"

After Zhu Lidong left, Lu Feng asked about the situation in the factory and learned that money had been called to Liucheng. Let Zhang Fengxia do her job.

Zhang Fengxia came to the door and suddenly thought of something. She returned and said, "recently, there are many local dinner invitations. I refused them to you, but the local chamber of Commerce will hold a new year's ball. Please go."

ball?

Lu Feng is now afraid to hear these two words. He can't stand the atmosphere of the old disco. He waved his hand and said, "don't participate!"

"But the people in the business department want you to participate. Some of our local suppliers will go, and based on the local market, they need to deal not only with the market, but also with suppliers!" Zhang Fengxia came back and said with a smile: "I think the local chamber of commerce should be a young talent like you. Only when you are president can you have a future."

"Don't flatter!" Lu Feng leaned back in his chair and thought for a while. "I think you're right. It's a pity that a talent like me is not a president."

"Ha ha!" Zhang Fengxia was amused by him and said, "you're shameless, so go tonight?"

Lu Feng nodded and agreed.

In March, the South began to be as warm as spring, and the smell of the new year was about the same. However, the local new year's ball had just been held. For the local chamber of Commerce, the biggest thing this year was the arrival of Lu Feng.

This outsider is like a dragon crossing the river, which has brought a lot of impact and topics to the local business community.

In the whole day, wipda TV has completed the basic coverage in the local area, and there are selling points in all major towns. At the same time, advertisements in towns have been overwhelming.

A large factory with more than 5000 people, facing such a small market in the city, can be said to kill chickens with a bull knife. However, in the evening, the data of all parties were summarized, and the sales volume on that day was still zero.

The atmosphere in the conference room has almost solidified. On the first day, the market was not spread out. It is understandable that none of them was sold, but it is unreasonable that one of them was not sold in two days.

"Mr. Lu, we think we'd better reduce the price. At least it's similar to the 27 inch price of those brands." the marketing manager said.

"It's not about the price!" Lu Feng felt that it was too difficult to break the zero breakthrough outside, so he subsidized it and asked the internal staff to buy it. He said, "you can inform me and buy our TV with a subsidy of 1000 yuan, which is limited to tomorrow and the day after tomorrow."

The marketing manager took a deep breath and stopped talking. He felt he couldn't work long. According to Lu Feng's nonsense, he closed down in a short time.

"Our output has come up. Now there are more than 2000 TVs in the warehouse. Why don't we stop production first."

"No, continue production, debug the other two production lines and put them into operation as soon as possible. Our market prospect is very good. Don't run out of goods, and do a good job in the expansion of the external market." Lu Feng looked at Zhu Lidong and said, "you have to hurry up."

Zhu Lidong nodded, regardless of whether the local market can be opened or not, expand to other identities.

"The plan on transportation has been finalized these days. At present, several provinces have been determined and will be put on your desk tomorrow."