Return To 1990

Chapter 265

After the ribbon cutting ceremony, Lu Feng took a group of leaders around the factory and introduced some machinery and assembly lines.

And the first batch of parts have officially started processing. Today, as it is the first day, only one assembly line has been opened. More than ten minutes later, the first vepda TV officially went offline, and there was applause at the scene.

The time was approaching noon. Lu Feng made an invitation gesture and said, "thin wine is slightly prepared in the canteen. Leaders move!"

It's thin wine. How can it be? Cigarettes are huazi and wine are tables!

The noon news of local TV stations pushed the news out, and then began to spread rapidly. First, the local business community fried the pot. Some other brand agents saw Zhang Fengxia's introduction on TV. This TV will bring a new round of subversion to the industry, and are confident to attack and occupy the local market within a month.

Local people know more about the electronics factory, and there were all kinds of rumors years ago. Some local dealers are also at sixes and sevens. They also know how much money they make from selling a TV and how much freight there is. Privately, many people say that Jiafeng electronics factory will have an impact on the local market.

Because of the short distance, there is no transportation cost!

Jiafeng electronics has attracted much attention. Today's ribbon cutting and the announcement of Zhu Lidong's joining are like a bomb thrown into the sea.

For a time, there were telephone calls all over the country, and the pager kept ringing. They basically talked about Lu Feng digging corners. They didn't know what benefits Lu Feng promised, so that Zhu Lidong could break away from Lenovo and go to a newly established enterprise with him.

In Lenovo's office, Mr. Liu sat there with a gloomy face. There were seven or eight people sitting or standing at the table. There was only silence. The atmosphere in the room was very depressed.

"Very good, very good. The young man has ideas." President Liu patted the table with his hand and said, "no, he doesn't dare to do it. It's good. I like his unconvinced strength very much."

The people present looked at each other and felt that President Liu's words didn't seem to boast!

After that, President Liu picked up the phone on the table, thought about it and dialed a number.

At the same time, Jiao enfan also felt the pressure. He recalled the pictures broadcast on the TV. This TV called wipda is very big and looks tiger headed. If the price is set low, it really has an advantage in the local market.

Jiao enfan knows that the market is polarized. There is little overlap between the people who buy four or five thousand products and the people who buy eight or nine thousand products, but he also knows that the total market volume is constant at some time.

TV sets are not consumables. Once purchased, they will not be consumed again in the next few years. When an enterprise settles in, there will be a market that will squeeze others, even if one is sold.

This market is a zero sum game, either this or that. After market competition, brands with weak competitiveness will be marginalized, then withdraw from the market, and then go bankrupt.

The enterprise occupying the market center has entered a virtuous circle with large sales volume, sufficient brand strength and considerable profits. After obtaining the profits, it will invest in the next round of technology R & D. therefore, it will have a new market center position of technology leadership. As long as there is no subversive technological revolution, this enterprise will be in a semi monopoly dominant position.

The current domestic TV sets are competing for this position in the future. What Lu Feng wants to compete for is to form a market position in the local market first.

Other brands have heard that Lu Feng said that sales should account for more than 50% of the local market within one month. This is definitely a challenge for other brands.

Jiao enfan first contacted the general manager of Konka, talked for less than ten minutes and decided to snipe Jiafeng electronics in Suzhou market.

A few hours later, several brands with the largest share of the local market actually reached an agreement. Eight enterprises, including Konka, panda, Changhong, TCL and enfan, reached an alliance through the electronics industry association and issued a statement. These enterprises said that they would adjust their business in the market in Jiangsu from tomorrow.

I didn't elaborate on the specific things, but many people have smelled the smell of gunpowder!

In the evening, Zhu Lidong had officially joined the post and signed the equity certificate. There were seven or eight printed statements on his desk. Everyone looked very ugly.

"It's only a few hours. The ribbon has been cut at noon. As soon as the leader was sent away, these people came."

"The pace is too consistent. The content is almost the same."

"It's too bullying, and it's a partnership bullying. We didn't do anything!"

The managers of several other departments muttered that they really couldn't figure out how their new factory could be so hated?

"These companies that issued the statement occupy more than 85% of the local market. It can be said that we have been besieged before we are listed." Zhu Lidong said with a calm face: "Mr. Lu, if we can't fight this battle well, it will be a mess behind us."

Lu Feng nodded and said, "I know!"

What did Zhu Lidong want to say? The door was knocked. A man pushed the door in and said, "president Zhu, I have a phone call for you. It's very important."

"OK!" Zhu Lidong stood up and said sorry, "maybe it's from home. My father is in hospital. I'll answer the phone."

"It's all right, it's all right. Just take care of uncle in hospital for a few more days. Come in such a hurry!" Lu Feng said.

After Zhu Lidong left, the office fell into silence. Zhang Fengxia put the folder in her hand on the table and said, "next, it's up to Zhu Zongliang!"

Lu Feng heard Zhang Fengxia, who did not know how to convince him. He could understand that she has the final say, and now he has become two people, and will become three people and four people later.

"No!" Lu Feng shook his head. This game is too critical. Once surrounded and intercepted, it will be a comprehensive disadvantage. He can't afford to lose. Zhu Lidong is capable, but what if he misses this time?

"I have to operate and run myself. It's too long for a month. Since I want to play, I'll play a big one." Lu Feng whispered back in his chair: "more than 70% of the sales volume accounts for 10 days."

"What?" Zhang Fengxia dared not set the channel: "what did you say?"

"I said that in ten days, in the local market, weipuda TV sales accounted for more than 70 percent."

As soon as these words come out, let alone Zhang Fengxia, other managers think that Lu Feng is a big bull. Apart from anything else, wipda is a new brand and the market recognition is not high. Even if it is cheap, it is difficult to sell goods, unless it is a discount!

"Mr. Lu, I think we'd better listen to Mr. Zhu."

Other managers nodded again and again. Although they didn't understand the market, they couldn't do this shocking speed.

Although Zhang Fengxia knew that Lu Feng was capable, the time and performance he said could not be achieved by manpower. She said, "do you want to hit the market with money first? Beat them all back?"

"How much money do I have to burn after the wheel fight?" Lu Feng stood up and said, "if you want to sell well, it's not cheap, but expensive. Do you understand?"

Is it expensive?

As soon as this word came out, everyone present was confused!

Lu Feng didn't want to say anything more. He was just about to let them go out first. Zhu Lidong came back and said with a little worry: "I just received a call from a friend saying there was something about Lenovo. I want to fight a Sniper War with us locally. The price will be released slowly from tomorrow. Among them, Jiakang's short-term activity diving is the most powerful."

Lu Feng nodded. He expected this situation. He just didn't expect to come so quickly. He took a deep breath and asked, "what do you think, you can say it."

"The local market is a small competition. I think this competition must be won. Once lost, it is difficult to open the situation. Therefore, I think the most direct way is to put the price on new products and follow up on services. For example, if people in the village order TV, they can send it back to the village for free."

"These companies have been working here for several years. We can't compare them. During this period, the eyes of the whole industry are destined to focus on this side. We don't need to win. The eight companies are jointly suppressed in the market. We just have to resist and win." Zhu Lidong thought for a moment and said, "we need to show our attitude first, or we can take this time to expand in other markets."

The people present nodded secretly. This is the conservative way of playing in the face of the joint crackdown of eight enterprises. If you can carry it down, you will win, and you still win very respectably.

As for what Lu Feng said just now, it's almost like dreaming.

Lu Feng also agreed with Zhu Lidong's idea, but now is an extraordinary period. He nodded and said: "yes, but the price reduction as soon as it is launched will lead to the decline of brand power. I don't think it is feasible. I'd better change my plan!"

"Your plan?" Zhu Lidong looked at Lu Feng a little mistily. Didn't he give him all the market?

Lu Feng nodded and said, "first, raise the price from the original market price of 3500 yuan to 4500 yuan. At the same time, strengthen brand publicity and carry out billboard and TV advertising in sales channels at all levels!"

"Three thousand five to four thousand five?" cried Zhu Lidong. He felt that Lu Feng was committing suicide. The price was uncompetitive at the terminal, not to mention that eight enterprises were ready to reduce prices and promote sales.

"No, absolutely not!" Zhu Lidong shook his head and said, "this price is like driving a plane into a mountain. I don't agree."

"I have some ideas and can guarantee the market, so it's settled," Lu Feng said.

"What's decided? I'm in charge of the market. Why should you decide?" Zhu Lidong shouted.

"I'll make a deal. I'm the boss. Understand!"

"But you told me you gave it all to me and told me it was your own brother. How can you change your face?" Zhu Lidong said angrily: "you change your face faster than taking off your pants!"

"He takes off his pants much faster than this," Zhang Fengxia joked.

In an instant, the whole audience's eyes were on Zhang Fengxia and stared at her.

"I... I'm kidding. I've never seen it..." Zhang Fengxia couldn't go on. She felt that the topic was a little crooked. It's useless to pull it!