booktalesy Chapter 782 Are You Crazy?
Chapter 782 Are You Crazy?
Chapter 782 Are You Crazy?
Although the screen-scrolling was annoying, the excited tone and incoherent content at this moment instantly made everyone in the group's hearts jump.
Through the topic they just discussed, some people have already developed a very strong premonition... although it is still a little hard to believe.
After that, the entire discussion group suddenly became deserted. Most of the people online reflexively jumped out and logged into INS to search for GUCCI. Sure enough, the official INS account had released a new tweet a minute ago.
The image of Chi Jingyuan in the tweet was very exciting. The handsome half-length portrait of Chi Jingyuan in a suit made people think of something. It was a pity that many people could not understand the words used in the official GUCCI account. They could only recognize the blue @ font. The account @ happened to be the account of Chi Jingyuan, who they were very familiar with.
I have an exploding curiosity about the content, but I can’t understand it and it makes me annoyed... But it doesn’t matter. Although I can’t understand it on the GUCCI official account, GUCCI Korea also sent out the exact same tweet at the same time, so many people changed their stance without even thinking about it.
This time, they understood.
GUCCI:
GUCCI officially announces singer, actor, music producer Chi Jingyuan[email protected]Become the brand ambassador for Asia Pacific.
Yuan's youthful, confident and sunny temperament will be combined with GUCCI's unique, strong and emotional impression to embark on a new fashion journey together.
(Photos attached)”
It was just a simple tweet with not many words, but for people who knew EXO and Chi Jingyuan, especially fans and netizens on the peninsula, it was a shocking piece of news.
Chi Jingyuan's fans who heard the news opened their eyes wide instantly after seeing this tweet, with shock and joy mixed in their eyes, and they seemed a little bit unbelievable.
The revelations and speculations just now turned out to be true! She really got the GUCCI title, and she is not just a close friend, not an ambassador... but a true regional brand spokesperson!
The quiet atmosphere in the group continued for a long time, and there was an eerie silence, as if all the fans were digesting this jaw-dropping yet surprising news.
Thirty seconds later, the fans seemed to come back to their senses and began to use the same onomatopoeia to express their ecstasy. Everyone seemed to have turned into the annoying screen-scrolling monsters.
"Ah ah ah ah ah ah."
"Ah ah ah ah ah ah."
For a moment, the entire discussion group could only see colorful, long and short exclamations in different fonts. The same text, coupled with the speed of scrolling across the screen, was quite spectacular. It looked as if everyone had lost the ability to speak.
And similar scenes were not limited here, and these fans joined more than one fan group. As fans rushed to announce the news with great joy, the news spread rapidly, and before long, all of Chi Jingyuan's fan groups, big and small, and even EXO's fan club were filled with only monotonous exclamations, performing the same drama in unison.
At this moment, this is the only way to express the shock and excitement in my heart.
……
Not everyone pays attention to INS all the time. When GUCCI first announced the news on INS, only some fans and passers-by who happened to see it knew about it, and the influence had not spread out.
At the same time as the official announcement on INS, the large screens of several well-known landmarks in Seoul, such as COEX Shopping Center, Lotte World, Hyundai Department Store, and even the outdoor large screens in Hong Kong Island, Shanghai, and many Southeast Asian countries where GUCCI has promoted its products, switched from previously broadcast advertisements to the first promotional video of Chi Jingyuan as the spokesperson at the right time.
The changes in the advertisements and the exquisite and high-quality production at first glance also attracted the curiosity of many people, making passers-by stop and watch.
The advertisement began to play with very light music, but the background at the beginning was blurred and could not be seen clearly.
GUCCI x Yuan
2017 FASHION SHOW
In the hazy background, two rows of white English letters appeared in the middle of the video. The fonts were widened and bolded, and the GUCCI brand and Chi Jingyuan's name were listed side by side, highlighting the key points very clearly.
The opening credits paused briefly before fading away. The blurry background became clearer, and Chi Jingyuan's back appeared in the field of vision, occupying two-thirds of the screen. He stood there quietly, as if he was staring at the scenery ahead.
Then the camera gradually zoomed out, his figure became smaller, and the background scene in front of him emerged. It was the iconic building of Milan and even Italy, the Milan Cathedral.
In front of the grand and magnificent church square, Chi Jingyuan turned his back to the camera, bathing in the first rays of morning sunshine, looking up at the magnificent church in front of him.
In the distance is a Gothic spire, a Baroque style building, decorated with sculptures and extremely elaborate exterior decorations.
A brown suit, a broad back, neatly trimmed black hair, and an exquisite profile.
The lively people and the quiet church are one far away and one near, as if they are gazing at each other.
The gentle and brilliant sunlight shines down, reflecting through the clouds on Chi Jingyuan's profile and the sloping roof of the church. An extremely gorgeous composition between movement and stillness is presented in the video, which is beautiful and profound.
The background sound of the video was very light at first, making it difficult to hear clearly, but as the sun emerged and the deep tone of the music rose, it finally became clearer.
Although the lyrics are unclear due to the singing style, people who understand the tune can tell that this is an opera aria full of Renaissance characteristics, and its characteristics are elegance, delicacy, depth and breadth.
But the accompaniment at this time seems to have been changed and adjusted, the melody is more lively, and it seems to be a younger version.
Just like the people and the church facing each other in the picture, it seems to foreshadow classicism and youth, history and rebirth.
It is just a beginning, without any textual interpretation. The theme style of this collaboration between GUCCI and Chi Jingyuan is perfectly displayed through the background and the picture.
Then the scene quickly switched, and Chi Jingyuan appeared in front of various famous buildings in Italy and Milan. He looked up in front of the UniCredit Bank Tower, sat alone in La Scala Theater looking at the empty stage, and strolled in the square in front of Sforza Castle.
Chi Jingyuan's tall and well-proportioned figure was perfectly displayed in front of the audience, and even people who didn't know him found it very eye-catching.
The photographer is really amazing. He fully brought out the characteristics of Chi Jingyuan as the protagonist: handsomeness and fashion. In every scene, classicism and elegance are perfectly combined.
Just as he was strolling leisurely, passing by the blooming hot springs in front of the Sforza Castle, when he passed by the gushing and colorful spring water, the background and buildings behind him suddenly changed dramatically.
As Chi Jingyuan passed through the spring, the red brick castle behind him disappeared, and the palace built of bluestone bricks and the door eaves with carved railings and jade appeared. The building, which was just full of European Renaissance style, turned into a palace gate with a strong oriental cultural atmosphere.
A fountain and a splash of water came from Milan to Seoul in an instant, as if traveling through time and space, but the background change was extremely natural.
The only thing that remains unchanged is the man walking among them.
All the people from the Peninsula who were watching at the moment were immediately shocked. They were very familiar with this place... It was the most famous landmark building here, Gyeongbokgung Palace.
As people watched attentively, Ji Jingyuan did not say anything or do anything special. He just strolled around casually as before. However, as the camera followed and showed, various oriental landscapes of Gyeongbokgung Palace appeared in the video, making people deeply feel the classical connotation.
From Milan, Italy to Seoul, strolling in the Peninsula in well-fitting and exquisite suits also clearly conveys the meaning of the pioneering exchange of fashion between the West and the East.
At the end of the video, Ji Jingyuan stands relaxedly in front of the palace gate. The sun is shining brightly at this time. He seems to feel something and looks up with a wish. The camera quickly pulls away, passing by the pond, the palace, and Gwanghwamun. After the entire Gyeongbokgung Palace is captured in the camera from an aerial perspective, the background gradually becomes blurred, and the characters that appeared once in the opening reappear.
GUCCI x Yuan
2017 FASHION SHOW
This is the end of the video.
Many people who saw this video for the first time were stunned for a moment. After watching it, they felt an inexplicable emotion brewing in their hearts, a feeling that was hard to describe.
But they know that the video was well shot.
The obviously excellent and meticulous production, as well as its rich connotation, have attracted many people's interest in the most eye-catching Chi Jingyuan... Even those who didn't know him before were impressed by him in just one minute.
……
There was a lot of traffic in front of the Xincun intersection, with noisy people and cars gathered together. Because the light was red, the cars waiting at the intersection had been lined up for hundreds of meters, and the sounds of car engines and horns were endless.
"Why is it so slow?"
A middle-aged driver who was originally waiting idly for the red light leaned his head out of the window, looking at the long convoy in front of him and complaining anxiously. He raised his head inadvertently and suddenly saw the video playing on the big screen hanging in front of the Modern Department Store not far away. He took a quick look at the video.
"What is this..."
He muttered impatiently, but his eyes didn't move away. He had nothing to do anyway, and there was nothing wrong with waiting for the red light...
The ads played in places like this must be advertisements...but this ad is quite different from the ones this uncle usually sees. Popular ads in Peninsula always get straight to the point right from the start, with the spokesperson holding up the product and demonstrating it in various ways, but he watched this video for a long time and still couldn't figure out what it was selling.
"It's so beautiful."
However, after he looked at it for a while, his attention was unconsciously focused, and he couldn't help but sigh as he looked at the constantly changing background buildings inside.
The classical and elegant Milanese architectural scenery is quite shocking and very attractive to someone like him who has never seen it.
He thought this ad was well shot, the tone and style were completely different from the usual sales ads...
“Isn’t this Yuan?”
At the same time, he also knows the protagonist here, Yuan from EXO. He is one of the few male idols he knows and the one he is most familiar with... His daughter who is in junior high school is a crazy fan of this guy, and he himself has also watched the TV series filmed by this guy.
I have to say, the photos are really well taken and she looks good too.
As for GUCCI, of course he had heard of it, a European luxury brand... although he had never bought it.
After watching for about twenty seconds, he roughly understood that this should be an advertisement for GUCCI and Chi Jingyuan. Although he couldn't tell what the advertisement was selling and didn't quite understand what it meant, the beautiful shots, spectacular scenery, and handsome protagonist still made him watch it with great interest.
Although there are no beautiful actresses like his favorite Jun Ji-hyun showing off their beauty and figure in the film, it is still quite interesting and surprising.
Especially when the scene switched from Milan to Seoul, although he didn't quite understand the language of the camera, he saw the shocking classical architecture of Milan in the previous second, and the Gyeongbokgung Palace he was most familiar with in the next second. The two unrelated buildings were cleverly juxtaposed after switching, which made him feel very comfortable suddenly, and a faint sense of pride naturally welled up in his heart.
Especially the scene where Chi Jingyuan strolled around the palace... He really liked this part. The male idols that he didn't think highly of in the past now seemed much more pleasing to him.
"Di Di!"
Just as the uncle was leaning closer to look at the advertisement, trying to see what it was selling, a sudden honking of a horn from behind interrupted his interest, and he was so startled that he almost hit his head on the car door.
The light is green.
"Ashi, why are you in such a hurry?"
"Didn't you see that the cars in front of you hadn't moved?"
The uncle looked back at the car following him with great dissatisfaction, complaining constantly, but he quickly started the car and followed the car in front of him. However, when he was about to pass the big screen of the department store, he couldn't help but turn his head to take a look, muttering:
"What on earth is this advertisement for? Let me show it to you when I get back."
"And why is this red light so fast..."
…………
With the release of INS and the update of advertisements, the news gradually spread out. At the same time, in less than five minutes, the official websites of all GUCCI regions also changed the first screen picture. The photo of Chi Jingyuan wearing a brown suit and walking on the streets of Milan appeared on the official websites of various regions of GUCCI. At the same time, the birth of the latest spokesperson was announced in various languages, and a special line of introduction was attached below:
Chi Jingyuan/Yuan, from Peninsula, is a singer, actor, and music producer who is well-known in Asia and even around the world
"He not only looks very oriental, but also has amazing fashion acumen and personal charm. Any fashion element can bring out surprising sparks in him. He is gentle, confident and full of energy. When he appears in front of the camera, he will become the focus of the audience. I am very happy that Yuan has joined the GUCCI family."
——Michele Michele, Creative Director of GUCCI
The treatment of being officially announced on the official website of all regions is extremely rare for GUCCI, especially for Peninsula, and even for Asian artists. It is the first time. Previously, Jun Ji-hyun's cooperation with GUCCI only had advertising promotion in Peninsula, and there was no such thing as full website promotion.
The huge portrait on the title page is extremely eye-catching, and the evaluation of creative director Michele is full of praise. Anyone who opens the website can feel the extraordinary treatment enjoyed by the new spokesperson.
As the Internet is in turmoil, offline activities will certainly not be delayed. During the specified time, GUCCI's offline business advertisements, banners, and videos in all flagship stores, specialty stores, and even duty-free shops in Seoul, Shanghai, Hong Kong Island, Bangkok, and even the Asia-Pacific region were also updated simultaneously.
In the Lotte Duty Free Shop in Myeongdong, Seoul, two fashionably dressed young women were strolling in the GUCCI store. One of them spotted a dark bag in a separate glass frame and stopped to observe:
"This bag is pretty good. The carvings on it look beautiful."
"Yes, it's OK. He looks quite young."
After discussing for a few sentences, the girl who was interested took the initiative to ask the shopping guide next to her: "Is this the latest model?"
The pretty shopping guide immediately introduced: "This is a printed model launched during last year's fashion week. The engraved stripes make the style look younger. The classic GUCCI logo has been enlarged and reflective..."
When the girl heard that it was not this year's style, she seemed a little hesitant, but she did think the bag was quite eye-catching, so she didn't interrupt directly.
Just as they were asking questions around the bag, a uniformed employee came out and quickly worked on the equipment next to him. Then, the screen on the side of the store that was playing the fashion show video suddenly switched, and soon a familiar face appeared in everyone's sight.
"This……"
After seeing Chi Jingyuan's face on the screen, the two girls, who were not using their phones at the moment and didn't know about the various waves on the Internet, were stunned and looked at the screen in disbelief...
After changing the video advertisement, the employee next to him walked to the side. After a series of operations, a photo of Chi Jingyuan's first mate appeared on the only LCD advertising screen in the store.
“Isn’t this Yuan from EXO?”
"Has Yuan collaborated with GUCCI?"
Before they had time to look at the advertisement, one of the girls asked tentatively with curiosity, looking at the picture of Chi Jingyuan's first mate not far away.
There are almost no young people nowadays who don’t know Ji Jingyuan. Of course, they are also familiar with him, but the circle they usually come into contact with is slightly better, and they are not very star-chasing. They only have some understanding of EXO and Ji Jingyuan.
At this moment, they suddenly saw the poster of the idol they knew appearing in the holy land of luxury goods in their minds, the very high-end GUCCI store, and they suddenly felt a little weird.
If it was Jun Ji-hyun or Kim Soo-hyun, they might not be so surprised... It's not that they doubt Ji Kyung-won's popularity, but they feel that as an idol, it always feels a bit out of place to be associated with such a top luxury brand.
"Yes, Yuan xi has reached a cooperation with GUCCI and has become the brand's spokesperson in the Asia-Pacific region." The shopping guide seemed to understand their surprise and explained with a smile.
"Is it the spokesperson? And not for the Peninsula region, but directly for the Asia-Pacific region?"
The two girls who often buy luxury goods are quite familiar with the titles of these European blue-blood luxury brands. They were even more surprised when they heard it.
"Yes, that's right."
The shopping guide smiled and nodded…When the store received the instructions and the new advertisement, they were actually quite puzzled.
As employees of such luxury goods stores, they are often exposed to the atmosphere of vanity and the smell of money, and are inevitably tainted with sophistication and arrogance. Many of them are too lazy to serve customers who are cheaply dressed and have no purchasing power at first glance.
At the same time, they are very much looking forward to the high-end brands they work for, as if working here represents the brand. In the minds of these shopping guides, the GUCCI they work for is the highest-end brand in the fashion industry, far surpassing all local fashion brands in the peninsula. In their hearts, there are few artists in the entire peninsula who are worthy of this brand, let alone idols.
Unfortunately, GUCCI's parent company did not listen to the ideas of these grassroots shopping guides. Not only did it choose Peninsula artists whom they looked down upon, it also gave Chi Jingyuan, a professional idol, extremely high treatment and attention.
"omo..."
Hearing the salesperson say this, the two of them couldn't hold back their surprise and couldn't help but exclaim in surprise. They didn't even bother to look at the bag anymore. After observing Chi Jingyuan's pictorial, they all looked at the advertisement on the screen.
"what do you think?"
After watching this impressive advertisement, the two of them discussed it in a low voice with shining eyes.
"Although it feels a bit unexpected, but when I think about it carefully, it is quite appropriate..."
"But I feel like it's a little sudden. Bandao doesn't seem to have gotten the title of regional spokesperson, or even the entire Asia, not to mention that she's an idol."
"But if I really have to choose among idols, then it really can only be Chi Jingyuan. He doesn't even look like an idol... and isn't it said that Chi Jingyuan is the second generation of a chaebol? His appearance and temperament are really impeccable."
As loyal buyers of GUCCI, they have very high requirements for the image and style of the brand spokesperson. Brand ambassadors and close friends are fine, but the spokesperson represents the image of the brand, and a low-end spokesperson will affect the brand value.
After chatting for a few sentences, the differences between the two people just now gradually disappeared. For some reason, I felt that Chi Jingyuan was actually quite suitable... At least he had nothing to do with lowering the brand image.
"and……"
Looking at the scenes switching back and forth in the advertisement and Chi Jingyuan's handsome figure, one of the women suddenly felt moved and spoke softly: "GUCCI really values Yuan. In this advertisement, Gyeongbokgung Palace was even used. Wow..."
I don’t know why, but seeing Chi Jingyuan, who pioneered becoming the spokesperson for top luxury goods and whose names appeared in the video, and GUCCI’s names side by side, and feeling the importance that this usually unattainable blue-blood brand attached to its own market, the two people developed a sense of honor.
After discussing the new spokesperson for a while, the two asked the shopping guide: "What is this advertisement for? Is it a new product?"
"This is not an advertisement. This is just the first promotional video. It is to cooperate with the official announcement of the new spokesperson and also to promote the upcoming Milan Fashion Week..."
The shopping guide shook her head and said, "The remaining advertisements for each product line will be released one by one after the end of the next fashion week..."
"Various product lines? Doesn't he have a single spokesperson?" She asked in astonishment, catching the key point of the salesperson's words.
The shopping guide smiled very nicely:
"Yes, Jingyuanxi is not the spokesperson for any single product..."
"He is the brand spokesperson for the entire product line in the Asia Pacific region."
…………
The news that Chi Jingyuan became the spokesperson for GUCCI spread quickly with the announcement made online and offline at the same time.
In this European fashion circle, several top luxury brands are still on a high pedestal, making most celebrities and passers-by in Asia, far away from the fashion center, look up to them with admiration. When there is not a single Asian among the spokespersons for large-regional multi-product lines of those blue-blood brands, the news that Chi Jingyuan became the first large-region top luxury spokesperson really felt like a bombshell in the circle.
Even ordinary people who are not very familiar with these insider information will inevitably be surprised after seeing it. After all, the GUCCI brand is indeed very famous. Even if you have never bought it, you have heard of it.
This news topped the search hot lists in many countries in Asia-Pacific in a very short time, and was unexpectedly popular in other places.
Needless to say, for Peninsula, which has always admired European and American fashion culture, this cooperation with Chi Jingyuan is groundbreaking, and even has a sense of glory.
The influence is no longer limited to the entertainment industry. In a short period of time, it has been on the hot search headlines of various columns and lists. When you open the portal website, you can see the big red and flaming "Yuan GUCCI" ranked first.
The comment sections under each news and forum also completely exploded:
"seriously?"
"Did she get the GUCCI endorsement like Jun Ji-hyun did before? It's really impressive for an idol to get this."
"Don't be so ignorant. Chi Jingyuan is the brand spokesperson for the entire Asia-Pacific region. He is the first artist among all the artists of Peninsula to be the regional spokesperson for a top luxury brand. The one that Jun Ji-hyun had before can't compare to him at all."
"Also, it's not written on Instagram, but I looked up the details on the official website. Yuan is the brand spokesperson for the entire Asia-Pacific region, including bags, fashion, accessories, sunglasses, and other product lines. The gold content is much higher than Jun Ji-hyun's single watch. They are simply from the same world... If you compare her with Yuan, I will suspect that you are Ji-hyun's anti-fan."
"I've learned about GUCCI. These top European luxury brands are usually very arrogant and rarely hire Asians as spokespeople. Even if many Asian artists take the initiative to approach them and show their goodwill, they won't pay much attention to them... Yuan has really made history by getting the prestigious status of regional spokesperson."
"If other idols are able to get similar luxury endorsements in the future, we really have to thank Yuan for setting a precedent and opening up the channel."
“No matter how many there are later, the first one is always the most valuable.”
"Whether he is an idol or an actor, it is really amazing to be able to achieve this. I have always had no feelings for him, but this time my opinion of him has really changed a lot... I feel like I can no longer just see him as an idol."
"This ad is so well shot, whether it's the picture, the background or the people, I was especially stunned when Gyeongbokgung Palace appeared on the screen. I don't know why I felt so warm inside when I saw the most familiar place appear in the ad of a top European luxury brand. Although I don't follow Kpop or fashion, I am really happy to have this cooperation, and to be able to show our country's own fashion to fashion centers in Europe and the United States. Yuan xi, Fighting!"
"Congratulations to Yuan Oppa for winning the only top luxury endorsement of Peninsula! Creating Kpop history!! Breaking and creating the ceiling for our idols!! It's a pity that some people lick the brand for so long and can't even get the title of best friend, Big Bang kneel down!! GD kneel down!!"
"Ah Xi, do you know how to respect your predecessors? Do you know who paved this way? Without GD's connections in the European fashion circle, how could a loser like Yuan get an endorsement?"
"..."
Regardless of whether one likes Ji Jingyuan or not, follows Kpop or not, or is a fan or not, they all seemed to come and join in the fun and express their thoughts. As far as the profession of idol is concerned, it has been a long time since such an influential event has occurred.
Going back, it may be traced back to January 2014, 1...
While others were discussing the topic, EXO and Ji Kyung-won's fans were naturally also extremely surprised, especially the career fans. It was like they were drinking a cup of hot cocoa in the cold winter. Watching others enthusiastically discussing their idols with admiration, praise, envy, bitterness and other emotions in their voices, it was so refreshing that their whole body was numb and they just felt refreshed.
Aili, who has been dominating the music scene in the peninsula and is invincible except for the internal war in the fan circle, is now invincible, especially the fans of Chi Jingyuan, who can only sigh reservedly that they can't find any opponents, whether within the team or outside.
And their idol was so awesome to get this level of endorsement, which brought honor to all the fans. As fans, of course they can't hold their idol back. They took the information they just found and took the trouble to popularize it to everyone in these comment areas:
"Popular Science on European Blue Blood Luxury Goods: The definition of blue blood comes from the Spanish nobility, who use "blue blood" to refer to people with aristocratic blood... The six major blue blood brands are Gucci, Dior, Chanel..."
"GUCCI's official website commented on Chi Jingyuan's art director Michele: He was GUCCI's art director at the time. He was extremely talented and turned around GUCCI's unfavorable business situation for many years..."
"Top luxury cooperation title popularization..."
"A brief introduction to the regional rankings of spokespersons..."
The comment section that was originally discussing the influence of this matter and expressing opinions was soon filled with various popular science messages, and some websites were also flooded with multiple popular science posts.
In fact, many fans didn’t know this information before. This kind of high-end luxury brand is still a little far away from schoolgirls.
But that doesn't stop them from looking up information at the last minute after seeing the endorsement news, and then coming forward enthusiastically to share this valuable knowledge with everyone.
In a short period of time, in their mouths, GUCCI has become the leader among the six blue-blood brands, blasting away LV and Hermes.
In their words, the Asia-Pacific region is the top of all regions, and the value of Asia-Pacific spokespersons is second only to global spokespersons... If you look into it in detail, the difference is actually not much.
Under their enthusiasm, you may not know what date it is, but you must know the differences between titles such as top luxury brands, close friends, ambassadors, and spokespersons.
Anyway, I just want to let you know how powerful it is that Jingyuan Oppa has obtained the identity of the Asia-Pacific spokesperson, and what an exciting thing it is for an idol.
However, not many people know about blue-blooded luxury goods. After reading the endless stream of popular science posts, many people who don’t know much about it find it quite fresh. They are stunned by the various terms in the posts, and inevitably their perception of Chi Jingyuan is elevated to a higher level.
In addition to popularizing science, various fans who heard the news also made the scene mixed. The appearance of showing off and Amway caused a wave of likes and black acids, making the comment area even more lively.
"The only top three-generation boy group, three boys and one Chi Jingyuan, 2015-2016 annual sales, popularity, discussion, national popularity, and page views, Gallup's three-generation idols ranked first without a gap]"
"The only top luxury endorsement in the history of the Peninsula music industry! Undisputedly the No. 1 male star in history, creating a new era for idols!! Not limited to men or women, the only idol in the idol world who has all the fashion, strength and popularity!"
"What about Shi Nanyi? Have you asked GD?"
"GD, kneel down!"
…………
"Beep beep..."
"Bring me that file."
"Hurry up, don't dawdle. Did you write down the case invitation just now?"
"..."
Inside SM company, the office of the department responsible for contacting idols for external activities was bustling with noise. The director and the representative were all very busy. The announcement in the morning that artist Ji Kyung-won would become the spokesperson was like a starting gun. From that moment on, invitations to interviews, performances on shows, brand endorsements, magazine shoots, etc. came one after another, and the phone calls and emails never stopped.
Although they knew this would happen and had made preparations in advance, they were still surprised by the hot market atmosphere. The reactions of many countries in the Asia-Pacific region were unexpectedly high, not to mention the local Peninsula. The sweat on the foreheads of all the employees, the hurried footsteps, and the work attitude of not daring to slack off were the best evidence of the impact of this incident on the Peninsula market.
"Have you heard any news from Milan? How is the communication with GUCCI? Have you managed to get the interview scheduled before?"
Representative Director Li Zhengzhu hung up the phone, then he remembered something and shouted to his subordinates. After a while, he received an unsatisfactory reply, frowned, and shouted at the staff in front of him: "What are Yin Changmin and the others doing? Yuan's clothing photos and interview publicity have not been sent over yet? How can we work if they don't send them? Hurry up!"
"Okay." The staff nodded and left in a hurry.
Li Zhengzhu drank a sip of water and looked at the email he had just received on the computer. Without taking a break, he quickly hung up the phone with the staff.
"Representative Nim, a reporter from Chosun Ilbo would like to have an exclusive interview with Jing Yuanxi."
Li Zhengzhu nodded without even thinking about it and agreed: "Agree, let's discuss the specific time, it would be best to arrange it after Jingyuan returns from Milan."
"Ok."
As the most influential news media on the peninsula, the fate of the Chosun Ilbo also proves that this time its influence has somewhat exceeded the scope of the entertainment industry.
"Representative Nim, Naver Entertainment hopes to obtain the interview rights for Jingyuanxi's schedule during this fashion week and book an exclusive interview."
"Okay, let's continue talking."
"Representative Nim. SBS's "Running Man" and JTBC's "Knowing Brothers" and KBS have all sent invitations to appear, inviting EXO or Jingyuanxi to be the guests in October."
"Reject it. How can they have time to appear on variety shows now?"
As soon as he heard Lee Jung-soo, he became a little impatient and his tone became a little impatient. EXO rarely appeared on variety shows due to various reasons, not to mention that Ji Jingyuan's schedule is already full.
But before the staff left, he softened his tone and added, "Don't reject them too completely. Tell them to wait until after the fashion week is over... Use a better tone."
"understood!"
"On behalf of Nim, Vogue Peninsula hopes to add a special issue for Jing Yuanxi after the originally scheduled September issue, and shoot a separate cover... They also want to obtain GUCCI internal interview rights and dinner opportunities through us."
"As for the internal interview opportunity, I will ask Jingyuanxi later. If you want to take photos, they can agree, but... I need to ask about the number of covers. If it's a monthly magazine, this issue must have two covers..."
"Anan Magazine invited me to shoot the cover of the year-end issue for Jing Yuanxi."
"What kind of magazine is this? Let me see..."
Li Zhengzhu was unfamiliar with the name of this fashion magazine. He did not make a direct conclusion, but looked at the relevant information of this magazine. Then he curled his lips with some disdain: "The publication volume is too low, and the influence in the circle is not high. Jingyuan is not accepting this level of shooting now... Ask them if NCT is interested."
"Representative Nim, or a fashion magazine shoot, Cosmo Korea hopes to invite Jingyuan to be the cover of the next month."
This is a fashion magazine that is slightly inferior to the standard four major magazines, but its influence is also not small, which made Lee Jung-soo hesitate and start to think.
But after thinking about it, he still shook his head: "Jingyuan will not accept it. I can't shoot for the four major magazines... Push Joy and Ir... Forget it, let's go with Joy and see if I can replace him."
Before the staff left, he paused again, figuring that the two people were not equal in status and might not be able to be replaced, so he added: "If we can cooperate, we can ask Jingyuan to take a few photos for this issue, or ask other EXO members to participate in this photo shoot."
"Ok."
After the staff left, Li Zhengzhu looked at the busy staff around him, looked at the thick stack of invitations in his hands, listened to the anxious shouts everywhere, wiped the sweat from his forehead, and cursed in his heart with palpitations:
"Ashi, are these people crazy?"
(End of this chapter)