My capital is quite large.

Chapter 272 Mobile Game Revolution

After the Lantern Festival, the most exciting box office battle of the Spring Festival season in the entire film and television industry came to an end.

Jinling, the headquarters of Haofeng Group.

Han Shangzhe, the director of the film and television department, sat in his office with the financial statements he had just compiled in his hand, and a layer of cold sweat couldn't help but seep out from his forehead.

"That was close, really close." Old Han was still a little shaken.

During this year's Spring Festival season, several art films and urban comedies that Haofeng Films controlled and co-invested in managed to break even thanks to their advantageous screening schedules. However, due to the limitations of the subject matter, the profits that ended up in the company's accounts after deducting the revenue sharing from all parties were only so-so.

If it weren't for his strong opposition at the end of last year, snatching nearly 50% of the investment share for "From Vegas to Macau II" from a Hong Kong entertainment mogul... Haofeng Films received hundreds of millions of yuan in real money thanks to this action-comedy blockbuster that raked in nearly 1 billion yuan at the box office during the Spring Festival!

If it weren't for this profit, he would have personally gone to the top-floor president's office today to "apologize" to Li Feng.

……

However, when Lao Han nervously presented this good news to the boss Li Feng's desk, Li Feng did not react much.

"Alright, Lao Han. A revenue share of over 200 million is a good result for the film and television department. But in the overall financial picture of Haofeng Group, it's just a pittance. There's no need to come here to report every time."

Li Feng leaned back in his chair, picked up the ginseng tea that Secretary Zhang had brewed, took a sip, and spoke calmly.

After Lao Han stepped down, Li Feng turned his gaze to Zhang Yuxi, who was standing beside him.

"At the game department, has the preparation work for the launch of 'Land of Glory' been completed and filed?"

"Everything is in place, boss," Zhang Yuxi replied in a clear and methodical voice.

"Feng Ji, the director of the mobile game department, has practically moved his home to the R&D center for the past two weeks. Not only that, Yu Dazui's side has also made special arrangements to launch Xiaomi's latest flagship phone, equipped with Huaxin's 20-nanometer high-performance chip, on the same day as the game. At the launch event, we will use our 3D realistic sand table to demonstrate the phone's high-definition rendering and ultra-fast image quality, promoting the seamless integration of hardware and software."

Upon hearing this, a glint of light flashed in Li Feng's eyes.

"Land of Glory"!

This is a strategic masterpiece that the mobile game department has been secretly honing for years, pouring countless efforts and reconstructing the underlying algorithm into it.

Finally, in the spring of 2015, it will bare its most bloodthirsty fangs to the entire Chinese mobile game market!

……

Mid-February, Nanjing.

A groundbreaking mobile game launch event themed "Opening a New Era of SLG Sandbox Games" was held in the largest five-star hotel in the city center.

Inside the hall, the lights were dazzling, and hundreds of technology and gaming media outlets from Mainland China, Taiwan, and Hong Kong gathered together.

Facing this battle that would jeopardize the honor of the mobile game department for years to come, Feng Ji, the director of the mobile game department, stood backstage, his palms sweating with nervousness.

Although he was confident in the quality of "Land of Glory", the game abandoned the mainstream "one-size-fits-all" fast-paced gameplay and focused on hardcore "seasonal system, completely free sandbox, and thousand-player alliance battles".

He was genuinely worried that ordinary players, spoiled by casual games, wouldn't be able to handle this extremely brain-teasing and socially manipulative game.

To play it safe, Feng Ji boldly went to the president's office the day before the press conference and pleaded with the big boss, Li Feng, to personally attend and endorse the game.

Li Feng not only didn't blame him for being abrupt, but also readily agreed.

He was well aware of the terrifying money-making potential of SLG games in the future.

This kind of game doesn't need tens of millions of students to follow the trend; it only needs to attract the wealthiest, most image-conscious, and socially influential middle-class people and business owners across the country.

Its earning power is ten or even a hundred times that of ordinary card mobile games.

At the press conference, when Li Feng, dressed in a bespoke suit, walked onto the stage and stood under the spotlight, the entire audience erupted in applause.

Li Feng remained calm, and facing the barrage of cameras and microphones, he delivered a resounding assertion:

"Most traditional mobile games remain in a fragmented, fast-paced stage."

"But today, Haofeng's self-developed game, *Rise of Kingdoms*, will break this stalemate!"

"It boasts a seamless, two-million-grid sandbox, where resources and stats aren't sold. Here, strategy, alliances, and true military tactics are the only keys to success!"

"On behalf of Haofeng Group, I promise everyone that this is more than just a game; it will be a revolutionary mobile game that will revolutionize the fragmented time of Chinese people!"

……

If the boss personally endorsing and partnering with Yu Dazui's Xiaomi phones is just a conventional business strategy of downgrading the scale of operations, then...

So, the pinned "GG" message on Haofeng's Weibo on the day the game was launched was the ultimate example of marketing with a super-rich client!

[Li Feng, Chairman of Haofeng Group, has officially joined the S1 server of the open beta of "Land of Glory" with the in-game ID: Haofeng001!]

[President Li personally founded the Haofeng Alliance and declared to the entire internet: whichever alliance can conquer Luoyang and defeat its main alliance by the end of the season, President Li will personally provide a cash reward of ten million RMB!]

boom!

This crazy marketing tactic of "the big boss personally getting involved and spending tens of millions to challenge himself" is more effective than GG spending hundreds of millions!

The entire straight male and business owner community on the internet has gone crazy.

"Holy crap! Boss Li has started a new alliance in Bingzhou?! His ID is Haofeng001?!"

"Defeat Boss Li and you get ten million?! That's a real cash reward!"

"Let's go! To S1! I want to experience the thrill of being utterly crushed by Boss Li in the game!"

Coal mine owners, contractors, and owners and executives of large, medium and small companies who originally never played mobile games downloaded the game one after another, tempted by the social allure of "fighting against the rich and getting millions" and "being able to chat with billionaires on equal footing".

These "old men" who are not short of money in real life and value face the most were quickly captivated by the factionalism and power struggles in "Romance of the Three Kingdoms".

"The Haofeng Alliance from Bingzhou is attacking today! Brothers, let's spend money! Get all the high-star generals we need!"

"For the dignity of Yangzhou! For those ten million! Tonight at midnight, the entire alliance will wage war through the night, completely destroying their fortress complex!"

Driven by this frenzied social competition and the desire to win, these wealthy people in real life spend money without batting an eye.

In the first week, revenue easily exceeded ten million.

When the first month's data was released, the entire Haofeng Games department was filled with joy as they looked at the glittering figure of 60 million RMB in monthly revenue on the report.