booktalesy The real action begins in Chapter 68.
The real action begins in Chapter 68.
2008 has passed, and 2009 has arrived.
With Mr. Gu investing heavily, he brought in several doctoral students in the food industry and finally developed the soft white-skinned sandwich bread.
On this day, Lin Mu came to Boss Gu's company to check out the new products that had been developed.
Not only did Mr. Gu develop the bread, but he also secured a packaging manufacturer.
The boxes for the bread are blue and white, and each loaf of bread is individually packaged in a food-grade plastic bag, which is a PE bag.
Lin Mu tore open a package; the surface felt smooth, and he nodded in satisfaction.
(It looks like this)
Many food industry owners do not pay attention to the packaging process, which leads to problems such as difficult-to-tear packaging bags in their bread production.
Users find it difficult to open packaging bags by hand and have to use scissors, which may not even be able to cut them open with dull scissors, greatly increasing their dislike for the product.
As expected of a second-generation businessman, Boss Gu has done a great job with these small details.
Lin Mu picked up the bread again and looked at it. The bread was light brown, about the size of a fist, and had a soft white crust.
He tore the bread open with his hand, revealing the cream filling inside.
The filling was a bright yellow color, like it had been coated with honey.
Lin Mu put the bread in his mouth and chewed it slowly.
The bread was soft and fluffy, with a slightly grainy filling; overall, it was delicious. This was exactly the product he wanted.
Mr. Gu chuckled and said, "Mr. Lin, it's all thanks to you for defining the product demand; otherwise, I wouldn't have had a direction to enter the market. After I produced this bread, I distributed it to my employees and relatives, and it received unanimous praise. Quite a few people want to repurchase it. What do you think?"
Lin Mu nodded and said, "Yes, that's perfect, definitely qualified, 80 points. Have you opened a store on Tmall yet?"
Mr. Gu rubbed his hands together and said, "The deposit has been paid, and the shop is open. Mr. Lin, shall we try to open the shop after New Year's Day?"
Lin Mu shook his head and said, "Don't rush, let's warm up first. You can list one item first, and cover the bread with a black veil in the main picture, and set the price at 1 yuan."
"Write in the product details that this is a pre-sale link. Once a user places an order, they will be added to the Qianniu group."
At this point, Lin Mu explained: "Qianniu has a function that can integrate customers together, just like a QQ group."
"You can also set up administrators in the group, and administrators will have the authority to send out coupons. Let's manage the community in advance and pique everyone's curiosity. We'll send a 5 yuan coupon to every user who clicks on the pre-sale link in advance."
At this moment, Boss Gu said, "5 yuan? Isn't that...?" Seeing the troubled look on his face, Lin Mu knew that he was in pain.
Lin Mu explained, "Boss Gu, it won't cost much. How many people will actually buy a product to try it out when they don't even know what it looks like?"
"Furthermore, we'll be limiting this time; each ID can only place one order. Even if 1000 people place orders, we'll only issue a total of 5000 yuan in coupons."
"On the contrary, these 1000 users will become your loyal customers. You've seen for yourself how high the repurchase rate of this bread is. We'll earn back double the amount of coupons we issue from them."
After thinking about it, Boss Gu realized that it made sense, so he stopped refusing.
At this moment, besides Lin Mu and Boss Gu, Sheng Mingyue was also present.
Sheng Mingyue was there for two reasons. First, to check on Director Mao's progress and see how smoothly Boss Gu, as the first merchant to try and transform into a Tmall seller, was doing. Second, she had her own reasons for being there.
Lin Mu stroked his chin and continued, "Then you can spend some more money to hire an internet celebrity, or you don't have to hire one."
"Find a sweet, cute, or approachable girl to film a video. I'll teach you step-by-step how to film it and how to write the script."
"The basic idea is that the girl starts with the flour and makes the bread by hand. Our goal is to create an association for customers that the bread is handmade by the girl, making it healthy and nutritious."
In 2009, Bilibili was just born and didn't have much fame.
The video giant of this period was Tudou.com. One of Tudou.com's representative works is "A Bloodbath Caused by a Steamed Bun".
There's an interesting anecdote about the founder of Tudou.com.
It is rumored that after becoming successful, the owner of Tudou.com abandoned his wife who had shared his hardships, and through a series of maneuvers, he was only willing to give his ex-wife 10 yuan as a divorce settlement.
As a result, at the crucial juncture of Tudou.com's IPO, his ex-wife, after being advised by a competitor, delivered the fatal blow by hiring a lawyer to sue the owner of Tudou.com in order to seize Tudou.com's shares.
In the end, the situation became a complete mess, with the ex-wife winning the battle and receiving 500 million yuan.
After this uproar, Tudou.com failed to go public, and this failure triggered a series of chain reactions.
Some people jokingly say that Tudou.com's failure stemmed from that 10 yuan.
Closer to home.
Lin Mu said, "Right now, video websites are in dire need of high-quality content. As long as our videos are of high quality, we won't even need to buy traffic; the videos will spread across major video websites."
"I estimate that getting several million views shouldn't be a problem. Even if we can only convert 1% of those views, that would still be amazing, as it would represent tens of thousands of users."
"Of course, don't worry, this video won't be particularly expensive, at most ten or twenty thousand will be enough."
At this moment, Sheng Mingyue spoke up, "When it comes to film and television-related matters, I'm a professional. Mr. Lin, what do you think of me? Can I film this video?"
Lin Mu turned his head to look. Sheng Mingyue had a mature and sophisticated style, but with a little dressing up, she could also easily portray a gentle and mature woman.
The reference case for Lin Mu's video is the sheep cooking video on Bilibili in later generations.
The lamb dishes have a very approachable appearance, and of course, these kinds of cooking videos don't really discriminate based on the creator's looks. Sheng Mingyue's appearance is certainly suitable.
Lin Mu said, "It's possible, but why did you suddenly want to film a video?"
Sheng Mingyue smiled faintly, "The film and television industry is a mess, and I'm tired of acting. But I don't know much about the internet yet. If I could become popular online, it would be quite interesting."
"And from what you said, Mr. Lin, about becoming famous through cooking, I've really never seen anything like it before, so I'm really keen to give it a try. If Mr. Lin needs a professional photographer, I can help you make the connection."
Lin Mu said, "Then I'll trouble you. I need three cameras to set up a multi-camera setup."
Sheng Mingyue exclaimed in surprise, "Huh? Three cameras, just to film a video of cooking?"
Lin Mu nodded and said, "Yes. It's not just about multiple cameras. I also need a script supervisor, and preferably a professional post-production editor, an editor, and a professional colorist."
This completely piqued Sheng Mingyue's curiosity.
She was very curious. With such a setup, which was enough to shoot a short film, what kind of finished product would Lin Mu create by using such resources for a small cooking video?
And she's the absolute star of this video, which makes it really exciting.